international broadcasting
PD Magazine announces the launch of the Summer 2011 issue: "International Broadcasting." This summer's issue focused on the role of international broadcasting in public diplomacy.
International broadcasting remains an important element of soft power diplomacy. Nations want to tell their story to peoples around the world. Those goals remain the same even as the means of telling those stories has changed dramatically.
It is understood Sky News proposed setting up a dedicated channel for China to run separately from the rest of the network as a way of expanding Australia's reach in the Asian powerhouse, where censorship limits foreign news broadcasts.... the Foreign Affairs Department has said it is keen to gain access for Australia's public diplomacy channel.
Changing American hearts and minds about Russia has been Voice of Russia's mission since it first went on the air in 1929, broadcasting from Moscow via short-wave radio. It still does use short wave but with the Internet, Facebook and Twitter, that seems like a blast from the past. VOR is turning to...a new studio in downtown Washington.