international broadcasting

The ABC has partnered with a Chinese media company to open a web portal for Australian content in that country, becoming the first mainstream media organisation to launch a registered web portal in China. The managing director of the ABC, Mark Scott, and its chairman, Jim Spigelman, opened the portal in China on Wednesday and were congratulated by Tony Abbottfor strengthening Australia’s ties with China.

David Ensor, who as director of the Voice of America has presided over significant growth in the news agency’s audience despite budget cuts, announced Tuesday that he was stepping down. Mr. Ensor, who joined the Voice of America in June 2011, said he would leave the government-funded broadcaster at the end of next month. He did not explain his decision or discuss his plans.

For years, the United States and other nations have reached out to this population through broadcasting and online venues, but this process should be immediately expanded. Exchange programs – academic and cultural – are effective in breaking down stereotypes, and existing efforts should be accelerated.

Voice of America said Tuesday its director David Ensor is stepping gown after nearly four years of leading the government-funded broadcast and digital news operation.

When it comes to a few important journalistic new media skills, such as speed of posting information online and use of social media, U.S. State Department's public diplomacy is leagues ahead of U.S. taxpayer-funded Voice of America (VOA).

In the past, the biggest problem was: How do we get information to these people who either have none, or few ways to access it? Now, as the BBC report notes, the main problem isn’t scarcity of information, it’s a scarcity of reliable information. 

BBC Handbook 1963

The BBC needs to get with the times, says former VOA Director David S. Jackson.

The reasons for what some have called the agency’s “strategic dysfunction” are many, but among them is surely the fact that, prior to Lack’s appointment, there had never been a single decision maker responsible for the BBG. Instead, the organization was governed by a part-time board of nine members.

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