Radio Sawa is giving fans access, anywhere and at any time, to the most popular radio network in the Middle East through the launch of the new Radio Sawa app. Owners of iPhones, iPads and Android phones and tablets will have instant access to Radio Sawa’s streams of breaking news, music, Radio Sawa programs and hourly news updates. 

No matter how entrenched animosities in the Middle East may be, one principle is upheld by all: never miss an opportunity to miss an opportunity. The controversy over access to broadcasts of World Cup matches makes that clear. Pricing by Qatari entities holding World Cup rights for the Middle East and North Africa, including Al Jazeera's belN Sports channel, puts broadcasts beyond the reach of many football fans in the region. Inevitably, that is a public issue in a soccer-crazy part of the world. 

China and Russia are fighting a heated war with the United States. It is an intense battle of words and ideas fought between state-sponsored broadcasters, on the airwaves, and online.

Numerous reports indicate that Iranian authorities restrict access to thousands of American and European websites, particularly those of international news sources, and even throttle down Internet connections to limit the ability of Iranians to surf the rest of the Web. Here at the Voice of America Persian Service, we are familiar with this situation firsthand.

China and Russia are fighting a heated war with the United States. It is an intense battle of words and ideas fought between state-sponsored broadcasters, on the airwaves and online. In 2011, then-Secretary of State Hillary Clinton said straightforwardly that the U.S. is “engaged in an information war.” She concluded her analysis to the Senate Committee on Foreign Relations by saying that in the fight against emerging international broadcasters, “we are losing that war.”

An hour before Game 4 of the NBA Finals, LeBron James was talking about the World Cup. A couple of Brazilian journalists nodded excitedly as he spoke, perhaps in part because soccer’s signature event is being hosted in their futbol-mad country. Chinese journalists were there as well, logging every word that James was saying because of his enormous following in their homeland.

Nowadays, propagandists fight an unorthodox war: no bloodshed, no artillery and surely no soldiers. The media is the weapon, journalists are the soldiers, the target is the viewer’s mind and the bullets are news bulletins and entertainment programs. The mass media have becomethe platforms through which twenty-first century wars are fought. Countries no longer colonize by means of the gun. Now they colonize by means of the satellite disk.