This past weekend, Ambassador Samantha Power gave her first speech as U.S. Ambassador to the United Nations to more than 1,500 young activists at Invisible Children's Fourth Estate Leadership Summit in Los Angeles.

Social media continues to change the landscape of the way we interact, go about our lives and connect us in ways that we never imagined. One such example is the unprecedented ability for people to unite for the common good, and to promote truth and justice.

"We congratulate the hundreds of thousands of Americans who have mobilized to this unique crisis of conscience," Carney said at a news conference on Thursday, adding the video has helped raise awareness about the "horrific activities" of the child-recruiting Lord's Resistance Army.

The wildly successful viral video campaign to raise global awareness of a brutal Central Africa rebel leader is attracting criticism from Ugandans, some who said Friday that the 30-minute video misrepresents the complicated history of Africa’s longest-running conflict.

The wildly successful viral video campaign to raise global awareness of a brutal Central Africa rebel leader is attracting criticism from Ugandans, some who said Friday that the 30-minute video misrepresents the complicated history of Africa's longest-running conflict.

Other campaigns have used videos and social media to get their message out (consider the Enough Project's campaign against Congolese militias who fund their wars by controlling the trade in "Blood Minerals" such as coltan). But it takes more than having a message worth hearing...

A few nights ago, a video from advocacy group Invisible Children hit the web. Called Kony 2012, it is an attempt to tell the world the story of war criminal Joseph Kony, so that the viewer might feel the burn of injustice and work to put his reign of terror to an end.

Invisible Children has turned the myopic worldview of the adolescent -- "if I don't know about it, then it doesn't exist, but if I care about it, then it is the most important thing in the world" -- into a foreign policy prescription... Awareness of their plight achieved, child soldiers are now visible to the naked American eye.