Considering the current relationship between the countries, it is not odd for the United States to be cautious of Iran's cultural influence, but one should be aware of the fact that Iran's approach to public diplomacy and its infrastructure is much different from a simple image-making or policy advocacy method.

Recent public diplomacy reports and testimonies released by both congress and government policy makers in Washington indicate concerns over Iran's growing cultural influence. It was a year ago when Senate Foreign Relations Committee's report warned about the growing number of Islamic Republic's Cultural Centers.

Iranian and Turkish officials in a meeting in Tehran on Wednesday stressed expansion of bilateral relations in the field of media. The issue was raised in a meeting between Head of Turkey's state-run radio and TV (TRT) Ebrahim Shahin and his Iranian counterpart Ezzatollah Zarqami.

As the US and its allies push for swift UN sanctions against Iran, Turkey urges diplomacy to settle the ongoing dispute over the Islamic Republic's nuclear program.

Russia still hopes for a diplomatic solution to the standoff over Iran's nuclear programme, a deputy foreign minister said Monday, as the West steps up pressure for new sanctions against Tehran.

Iran finds itself with few friends and, provided that its nuclear intentions are indeed peaceful, it needs a new public-relations effort. It’s not an impossible task, but it requires restraining President Mahmoud Ahmadinejad and his diatribes, and seeing Tehran get serious about proving its peaceful intentions.

China believes that diplomacy and peaceful talks are the best and most effective way to solve the Iran nuclear issue, Foreign Ministry spokesman Qin Gang said Thursday.

European Union foreign ministers have urged Iran to stop jamming satellite signals that have affected transmissions by several Western broadcasters, including Deutsche Welle and the BBC.