On June 7, North Korea's highest court sentenced two American journalists to 12 years of hard labor, a sentence more severe than most had predicted.

For all the brainpower that Barack Obama has brought to Washington, the only senior official with the right touch for articulating policy via the media seems to be the President himself. Last week he scored big in two TV firsts — a taped for broadcast greeting to Iran and an appearance on Jay Leno’s Tonight Show.

The British Council announced at the start of February, that we have had to suspend our operations in Iran. A sad day for the British Council, and also for tens of thousands of Iranians who have engaged with our cultural and education programmes in recent years. So far so uncontroversial. However, let’s not forget the deeper loss – the loss to the people of the UK.

It doesn’t count as public diplomacy — not yet. But the way in which the Iranian authorities have permitted foreign media visits, especially coverage by major American media (e.g., NPR and the NYT) , not to mention official Iranian comments on bilateral relations, suggests a whiff of change toward caring what the Western world thinks.

Ever since his rise to power in 2005 Iranian President Mahmoud Ahmadinejad has enjoyed being in the spotlight of American attention. Not without the help of the news media and the White House’s preoccupation with his persona, the Iranian President successfully managed to turn many of his public appearances into public diplomacy triumphs.

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Consider, then, the "public diplomacy" impact of a serious public offer to Iran, made through international media and from the podium (so often usurped by the clownish Mahmoud Ahmadinejad) of the United Nations.

Iran is the latest entry in the international satellite news channel sweepstakes. Its 24-hour English service, "Press TV," debuted July 2. It is funded by the Iranian government, and one supposes by each of us when we gas up our cars. But Press TV is sharing attention today with a planned Middle East "Adult" channel, which is said to be in the works.