America lost its soft power once it used its hard power against Iraq. The global standing of the US suffered tremendously as the war dragged on, with hundreds of thousands of civilian casualties and the revelation of atrocities committed by American troops against civilians and prisoners.

To be sure, Iran wields a considerable amount of what is known in foreign policy circles as "soft power" in Iraq. Iran sends millions of Shiite pilgrims to Iraq each year to visit the shrines of Hussein and others. Iran builds hospitals, and provides water and electricity.

Excitement over the Internet aside, however, the Virtual Embassy Tehran is a product of the same failed public diplomacy paradigm that the United States has pursued since 9/11. As such, it reflects the persistent inability of the U.S. government to recognize modern global communications landscape and the limits of persuasion.

The US has engaged in public diplomacy urging Israel to keep that threat off the table while a new round of sanctions takes hold. Mr. Panetta argued last Friday in Washington that such an attack now would deal a blow to the global economy, endanger US troops in the Middle East...

Why would the U.S. State Department even take the trouble to organize a “virtual embassy,” which as the website states is not actually an embassy but public diplomacy? Since the 1979 Iranian hostage crisis, the United States has had no embassy in Tehran...

The Obama Administration should abandon any further attempts to curry favor with the regime in Tehran and instead engage directly with the Iranian people. Specifically, the U.S. should loudly and unceasingly condemn the regime’s human rights abuses, support free and fair elections...

Internet users trying to access a new U.S. "virtual embassy"' from Iran on Wednesday said they were redirected to a Web page offering links to Iranian news, cultural and religious sites. The United States launched the site on Tuesday, saying it wanted to promote understanding between the two countries.

For the majority of Iranians, as Muslim Shias, Ashura has clearly been the meta-narrative. It has particularly been important since the establishment of the Islamic Republic in Iran and one could surely see the footprint of this narrative in Iran's foreign policy