Excitement over the Internet aside, however, the Virtual Embassy Tehran is a product of the same failed public diplomacy paradigm that the United States has pursued since 9/11. As such, it reflects the persistent inability of the U.S. government to recognize modern global communications landscape and the limits of persuasion.

The US has engaged in public diplomacy urging Israel to keep that threat off the table while a new round of sanctions takes hold. Mr. Panetta argued last Friday in Washington that such an attack now would deal a blow to the global economy, endanger US troops in the Middle East...

Why would the U.S. State Department even take the trouble to organize a “virtual embassy,” which as the website states is not actually an embassy but public diplomacy? Since the 1979 Iranian hostage crisis, the United States has had no embassy in Tehran...

The Obama Administration should abandon any further attempts to curry favor with the regime in Tehran and instead engage directly with the Iranian people. Specifically, the U.S. should loudly and unceasingly condemn the regime’s human rights abuses, support free and fair elections...

Internet users trying to access a new U.S. "virtual embassy"' from Iran on Wednesday said they were redirected to a Web page offering links to Iranian news, cultural and religious sites. The United States launched the site on Tuesday, saying it wanted to promote understanding between the two countries.

For the majority of Iranians, as Muslim Shias, Ashura has clearly been the meta-narrative. It has particularly been important since the establishment of the Islamic Republic in Iran and one could surely see the footprint of this narrative in Iran's foreign policy

Throughout history, many nations have relied on historical phenomena, narratives, and myths to define their identities and their relation to the outside reality. When narratives survive the test of time and space, they become meta-narratives which shape the worldview and the conduct of the societies they encompass. In addition to having profound effects on the socio-cultural process, meta-narratives sometimes influence and explicate the international behavior of a nation.

The American Corner...was assembled by the American Embassy here and is an example, writ small, of the sort of cultural programs — “soft power,” in the diplomatic nomenclature — that the State Department will emphasize after the last troops leave. Even in this arena of cultural and educational links, United States diplomats say they hope to gain leverage over Iran.