One such tool that has been underappreciated by Israel up till now is the need for a smart and cohesive global communications strategy... Winning the war on information requires reaching the minds of people all across the globe, and not just in America.

In addition to the enjoyable festival experience for the students, the organizers have set additional goals – branding Israel as an attractive tourism destination for students, improving Israel’s image among this target group and facilitating multi-cultural encounters for students from Israel and European countries.

On July 29, at the launch of the TV docu-mentary series Walk into Israel-The Land of Milk and Honey, around 450 people enjoyed a virtual tour of Israel to experience the art, music, history and faith of its people. "The documentary series is a window which shows the miracle that is Israel to the Chinese," said Le Qiliang, a Chinese audience member.

...annual service trip that brings students from UVM’s Rubenstein School of Environment and Natural Resources to this desert city [Arad, Israel] – a sister city of Burlington, Vt. – to help locals make the most of their ecologically-sensitive surroundings.

While governments can do important work to promote peace, tolerance and understanding can come only from people, and not government bureaucracies, Under Secretary of State for Public Affairs and Public Diplomacy Judith McHale told South Asian Seeds of Peace participants at the State Department.

This past weekend, I had the privilege of attending a performance at the California International Theatre Festival in Calabasas. The annual festival offers an array of presentations meant to broaden “cultural understanding by means of community outreach, student training and cultural exchange through the performing arts”.

Timisoara (western Romania), for a fortnight, over July 21- Aug. 1, will play host for the first edition of the Days of Israeli Culture, including several events under the sign of friendship. The event brings together personalities of all the social fields...

U.K. envoy to Israel Tom Phillips says British public does not automatically assume everything Israel does is wrong, but adds that the debate isn't one of PR but of substance.