Hoffman contends that Israel’s foreign policy is in urgent need of a structural overhaul in order to deal with the challenges of public diplomacy. He is currently formulating an action plan that would redefine the authority granted by law to Israel’s foreign-affairs and public-diplomacy activities.

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As Israel engages in a tumultuous debate over what to do about African migrants, other conversations, more personal and friendly, are taking place between Israelis and asylum seekers. As part of a social art project called Sihot Mitbah (Kitchen Talks), which takes place every weekend in Tel Aviv, African migrants give cooking workshops to groups of curious Israelis.

Similarly, Amidror told an ambassadors’ convention that the Foreign Ministry would be better off focusing on public diplomacy, cultural activities and international assistance in the areas of agriculture and medicine. Netanyahu, who served as ambassador to the United Nations in the 1980s and then deputy foreign minister, has cultivated the image of being a media expert and an outstanding diplomat.

The public diplomacy and Diaspora affairs and the religious services portfolios have the greatest potential to shape the relationship between Israel and her Diaspora. Both of these jobs were demanded by Bennett, head of the Habayit Hayehudi party, home of the national religious the settlers.

Israel Soccer Association Chairman Luzon said, "I thank Prime Minister Binyamin Netanyahu for the understanding that this tournament is of national importance and will greatly help the State of Israel's public diplomacy overseas by showing a beautiful Israel that loves sports.

The problem is not just the fundamental differences in the approaches of the two sides to the key issues ‏(Jerusalem, borders, refugees‏), but developments on the ground − and, above all, the expansion of the settlements. The question, then, is whether the newest American effort has come too late.

European leaders should send university students to Israel as part of efforts to combat rising levels of anti-Semitism and xenophobia, Foreign Ministry director general for public diplomacy Gideon Meir declared on Thursday. He was speaking at the close of the Global Forum for Combating Anti-Semitism in Jerusalem.

The government is at fault for its own negative image in the international press because of its policies in the West Bank, former prime minister Ehud Olmert said Thursday. “I think it is inarguable that Israel’s main problem isn’t public diplomacy; it’s first of all a policy problem,” Olmert said. “We won’t be able to convince the world we’re right unless our reality changes.”