israel

April 21, 2013

Following Obama’s visit to the region, U.S. Secretary of State John Kerry has embarked on shuttle diplomacy which signals that, perhaps, diagnosing the peace process as “moribund” is premature. But despite signs that the U.S. is attempting to resuscitate its engagement in the peace process, it is unlikely that such an effort will produce any favorable results.

Too many times in the past decade, the state of Israel has demonstrated weakness opposite the Palestinians in the public diplomacy war for hearts and minds, because it did not prepare appropriately for an era in which wars are also waged in the public diplomacy arena. This is the conclusion that Knesset member Nachman Shai (Labor party) presents in his new book, Media War Reaching for Hearts and Minds [in Hebrew].

The Foreign Ministry, always on the lookout for ways to make Israel’s image trendier, recently asked the supermodel Bar Refaeli, one of the country’s most famous celebrities, to lead an ad campaign promoting Israeli technology and innovation abroad. She agreed, free of charge. Apparently it was a success: “My Instagram feed has more readers than Israel’s most popular newspaper,” Refaeli bragged in a tweet.

The public appeal came in response to a message written by Issawi and posted on Facebook, in which he asked Israelis to intervene on his behalf. The security prisoner has refused solid food for eight months and is now in Kaplan Hospital in Rehovot because of his deteriorating medical condition.

Sydney University's student representative council has called for the academic institution to cut ties with at least one Israeli university, in a move likely to reignite fierce debate over proposed academic boycotts of the Jewish state.

Days before the latest round of fighting between Israel and Hamas erupted in November, international diplomats gathered at the French Consulate General in Jerusalem to discuss an ambitious diplomatic initiative that would convene Israel, the Palestinian Authority, Jordan, the Gulf states, and the European Union to jointly support the construction of a Gaza desalination plant that would ultimately help secure clean water access for the coastal enclave.

Relations between the two countries, once strong allies, have been in tatters since May 2010, when Israeli troops raided a flotilla of ships carrying aid from Turkey to Gaza. The raid killed nine Turkish citizens and prompted the Turkish government to expel its Israeli ambassador and recall its own from Israel. The countries’ two powerful militaries, once close partners, began to regard each other as hostile forces, and lucrative trade dried up. Even the number of Israeli tourists to Turkey, who once flocked there, dwindled amid fears that the country was no longer safe for travel.

Now that the dust has settled on President Barack Obama’s much-anticipated trip to Israel, it is possible to analyse the significance of the visit. The trip – the first foreign visit of his second term – carries important implications for US foreign policy. Rather than providing the breakthrough for which many had hoped, it demonstrated that Obama – unlike other second-term US presidents, who have staked their legacies on foreign policy – is interested primarily in securing a domestic legacy.

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