Japan should be patting itself on the back after this soft-power success. In particular, “Your Name.” [...] “Your Name.” wasn’t aimed at a global audience — in fact, those involved with it didn’t even realize how big it would be domestically — but still had a universal theme.

Japanese authorities now want to tap this soft power for tourism, amid an ambitious drive by the Abe administration to double burgeoning foreign tourist arrivals to 40 million by 2020. [...] The association, working with industry members and local governments, wants to create a whole suite of services and products, from shuttle buses to merchandising, to boost the experience for visitors - and bring in the yen.
 

After an all-out four-day weekend in Los Angeles, Anime Expo closed its doors for another year on July 5. Finally, Marc Perez  has a few moments to breathe. “The hours are very nice a couple of months out of the year,” the CEO of the Society for the Promotion of Japanese Animation (SPJA), says of his job. Then it’s another 11 months of pre-con crunch time.