The South Korean Ministry of Culture, Sports and Tourism is teaming up with the Korea Foundation for International Culture Exchange (KOFICE) to provide Myanmar with free Korean television content. [...] they are meant to foster a positive view of South Korea–and maybe even spark demand for Korean products.

"I can truly feel the world's growing interest in Korea whenever I go on a business trip, Yu said. "And I believe that now is the time to put more effort into public diplomacy. The result will be greater than expected."

The audience at the Center One building lobby in Seoul on April 14 sang along with the songs performed by the U.S. Navy band, Seventh Fleet Orient Express.(...)The U.S. Embassy in Seoul and the Korea Foundation organized the event on the occasion of the Seventh Fleet band's trip to Korea for several performances.(...) The band travels around the Pacific Rim performing public outreach concerts teaching music classes at schools.