latin alternative music conference

For five days in July, the New Yorker hotel in midtown Manhattan hosts the daytime sessions of the Latin Alternative Music Conference (or LAMC). Each afternoon there are talks, gear demonstrations, lots of networking, and a general pulse of excitement in the air, but one of the best things about attending LAMC is the chance for unexpected encounters and chats with artists creating music all over the globe: From bands that are coming to the US for the first time, to industry veterans with Grammys lining their mantles.