Let’s move away from these products and focus on how soft power actually incorporates ethical standards of behavior and important societal norms that resonate with others in the world. These fundamental norms should not surprise us: liberal ideas of individualism, economic incentives, democracy and human rights. Implementing these liberal values over many decades has led the U.S. to our dominant global economic and political position.

The soft power of the Islamic revolution of Iran has relocated the war fronts between the West and Islam from Iran and the Islamic bloc to the European borders and the heart of capitalism, i.e. Wall Street, Fars News Agency quoted Samad Marashi as saying on Sunday.