Take the typical, white, middle-class American (which is a far smaller percentage of the population than you might think) and ask them to free-associate with the country of Colombia. What springs immediately to mind isn’t likely to be flattering. I suspect it might be limited to jungles filled with FARC soldiers and the legacy of Pablo Escobar, or maybe the time when a Colombian scored an own goal against the US in the World Cup and on his return home was murdered in retaliation for his mistake.