In 2009, while I was working in public diplomacy on NATO's international staff in Brussels, I was asked to produce a promotional campaign to be posted in the Washington, D.C., Metro system for NATO's 60th-anniversary summit in Strasbourg and Kehl. In response, I asked member countries to suggest powerful images that showed Allied forces in action in Afghanistan.

...international news coverage plays an important role in establishing national soft power and said the press should take full advantage of the Internet and other forms of new media in their international news reporting. He said those technologies offer a fast means of communication and the ability to cover the news widely.

The shift to online media, and in particular, social media such as Facebook and Twitter, represents the growing trend of people turning to online sources for news and world events. This presents a unique opportunity for Israel's public diplomacy to penetrate global public opinion.

...a team of four international Chinese sports personalities, including Yao Ming... took part in an image branding film for China that was telecast by CNN and shown in Times Square in New York."We would like our athletes to shine, to draw more eyeballs and help us in our marketing," Lu says.

"The heart of the uprising," "The symbol of a divided nation," "the neo-cons' worst nightmare"... These are just a few of several descriptions from over the last few weeks that have been used to frame Tahrir Square.