media

October 23, 2011

Clinton’s 2009 trip is widely acknowledged as a high point in US public diplomacy efforts within Pakistan ... Her accessible manner, blunt talk and willingness to engage directly with different strata of Pakistani society earned her much respect and helped complicate the fiery, nationalist debate around the Kerry-Lugar-Berman legislation.

LONDON --- For much of the past decade, “soft power” has been touted as a means for making foreign policy more effective by emphasizing enticement rather than coercion, conversation rather than conflict. The concept has won applause, but putting it into practice has often been half-hearted, especially by nations that possess significant military muscle. They prefer macho diplomacy and remain wary of the public diplomacy that puts soft power into practice.

As a burgeoning, boisterous democracy and a growing economic power with a tradition of nonalignment, India has tremendous assets that can be put to work in its public diplomacy; but it should re-orient its strategy to reach out to the world in a way that leverages its strengths and national values rather than simply inviting other nations to sample its rich culture and diversity.

October 17, 2011

Hallyu or the Korean Wave, which refers to the fast-growing popularity of Korean entertainment and culture through TV dramas, movies, pop music and food around the world, particularly in Japan, China and Southeast Asia, could be a valuable soft-power asset to improve better understanding of Korea and its national brand value.

Fresh protests rocked...This time, the public anger revolved around the broadcasting of a controversial French-Iranian film...The controversy surrounding the broadcasting prompted a debate on freedom of speech and respect for religious beliefs in the post-revolution Tunisia.

The India: Inside Out Project

APDS Blogger: Maya Babla

This December, a group of seven graduate students from the Master of Public Diplomacy program at USC’s Annenberg School for Communication & Journalism will embark on a journey to India. We will visit New Delhi and Mumbai, meeting with a range of stakeholders interested in how this global player is positioning itself to foreign and domestic audiences.

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