Seeking to put more of its own spin on global affairs and provide counterspin to offest coverage generated by CNN, the Voice of America and other U.S .public diplomacy outlets, official Chinese media is expanding its footprint in the southern hemisphere.The expanded coverage is an example of how China shape-shifts content delivery to support its global policy initiatives on a broad spectrum of issues.

The New York Times has launched India Ink, an English-language website offering news and analysis about Indian politics, culture, business, sports and lifestyle. And it's free to access, initially at least. "India is a vibrant country with a wealth of urgent news and compelling stories," said Jill Abramson, NYT executive editor. "India Ink is an exciting expansion of The Times's global reach."

Pakistan's newest TV game show, Alif, Laam, Meem, the Islamic version of Who Wants To Be a Millionaire...has become one of Pakistan's most popular shows. The show's emergence, and its burgeoning popularity, mirrors the broader direction of Pakistan...where religion is increasingly dominating all areas of life. Geo TV says the show's aim is to "impart knowledge of religion in its entirety".

U.S. ambassador to Syria, Robert Ford, who has made a name for himself in recent weeks for his risky visits to remote cities where a popular anti-government uprising has grown violent and deadly, posted a message on Facebook late Thursday...

This discourse had its roots in economic self-interest, obligations to the diaspora and political considerations, including those involving the Northern peace process. It could also be construed as an opportune use of soft power by a small state. And it was also short-lived.

A... historical soap opera based on the life of... Suleiman the Magnificent, it’s just one of more than 100 shows produced last year by Turkey’s booming TV-drama industry. The programs are becoming a wildly popular cultural phenomenon across the Middle East, bringing in their wake a renaissance in Turkey’s soft power and ushering in a low-key social revolution among the housewives of the Arab world.

Those who follow attitudes toward the West on the Arab street need to make room these days for nuance. As the daily televised drama of revolt in Libya and Syria makes plain, the desperate internal struggles, unleashed during the Arab Spring, still command center stage.