How can organizations reinvent their PD during the current global crisis?
CPD Faculty Fellow and ACPD Executive Director Vivian S. Walker discusses public diplomacy takeaways from Malcolm Gladwell's recent book.
MPD student Joshua Morris ('21) lists 14 steps necessary for a successful campaign.
It’s 1 pm, and Current Time America is on the air. The program is one of two stateside productions of Current Time, a 24-7 Russian-language TV channel headquartered in Prague. But this isn’t some Euro import or a start-up aimed at Russian expats—it’s run by the U.S. government. Launched in February, the project is a collaboration between two venerable broadcasters, Voice of America and Radio Free Europe/Radio Liberty. After Russia annexed Crimea, says Daisy Sindelar, the network’s director, “we realized that we were losing a messaging war.”
Challenging ISIS has little to do with decreasing their number of Twitter followers.