At the hub of public diplomacy in the western United States, here at CPD we were very busy last week. We started off with a workshop on Mexican Public Diplomacy and ended with a conference on International Broadcasting in the Social Media Era. Now you may be wondering what is the common thread, aside from public diplomacy, that links these two bookends of a week together.

In November 2006, President George W. Bush received Mexican president-elect Felipe Calderon in the Oval Office as part of a traditional protocol meeting that brings together the Mexican president elect and the United States president. At the time, immigration was the hot topic for discussion. Days before their meeting, President Bush passed a bill that authorized the construction of a border wall.

Saturday 1st December in Mexico, the Prime Minister, Laurent Lamothe, attended the inauguration of the new president of Mexico, Enrique Peña Nieto, who replaces outgoing President Mr. Felipe de Jesús Calderón Hinojosa, a great friend of the Haitian people.

One of the great excitements of Hay’s international festivals is getting to know major writers who are often barely known, if at all, in Britain. The oldest of these figures currently in Xalapa, Mexico, is Sergio Pitol, a 79-year old Mexican who hobbles round the town in a faded grey suit and tie, looking like an intellectual from another era.

To better understand Mexico’s attempts to reclaim its global reputation, the Holmes Report recently travelled to the nation’s capital city. The country may not be known as a hotbed of public relations innovation, but the lessons from Mexico’s public relations programme are ones that should be heeded by any government, or indeed organisation, facing its own issues or crises.

At the beginning of May 2012, students, faculty and alums of Emerson College met with their counterparts in the beachside community of Rosarito, Mexico to commemorate the 5 year ongoing public diplomacy projects in the wake of the drug cartel crisis.