The BJP clean sweep at the national elections found an echo on Twitter. On counting day Narendra Modi began with 39.87 lakh followers and ended with 40.92 lakh, breaking a record of sorts in the number of followers on Twitter any individual has pulled in on a given day. The tally now stands well over 41.1 lakh.This may have much to do with the BJP's early debut on Twitter and the effective use of social media that went towards building the sort of marketing campaign rarely seen in Indian politics.