While designing an effective corporate diplomacy strategy, companies must develop in the most ethical way their own approach or stance to foreign governments, rather than manipulate or be manipulated by the policies of their home country. [...] Geopolitical volatility is no different from other forms of volatility. As long as a company's geopolitical assessment processes are comprehensive and its corporate foreign policy perceptive, business leaders will be able to navigate all challenging times. 

Brazil is known worldwide for its soccer players and supermodels, its lively parties and an appreciation for living life passionately. Another well-known characteristic of the country is its high inequality spurred on by ineffective income distribution practices and clientelistic political systems.