music diplomacy

What is the point of making music? If orchestras offer an exalted answer, the military offers a pragmatic, functional one. In practice, however, there may not be as much difference between the two as it first appears. Both kit the players out in distinctive uniforms; both have traditions that can be off-putting to first-time audiences; both are focusing on education and outreach. 

“Migrants from everywhere, entrenched along the rail ties. Far away from where they come, further away from where they go,” singer Eddie Ganz croons in Spanish over the Caribbean beat of the marimba, a wooden xylophone-like instrument from Guatemala.  The song, and others like it, are part of a U.S. Customs and Border Protection campaign to deterring illegal immigration to the United States.

Secretary of State John Kerry on Thursday showcased his guitar-playing talent, holding a lunchtime jam session during talks with officials in Beijing.  “Chinese Vice Premier Liu Yandong urged him to do so following a lunch at the Great Hall of the People in Beijing, China, that concluded 5th Annual U.S.-China People-to-People Exchange,” reads the YouTube description of clips from Kerry’s concert.

In an effort to highlight “cultural diplomacy” with the embattled nation, the U.S. Embassy in Ukraine invited jazz musicians Christian Howes and Douglas Droste to perform in Lviv. The Lviv Philharmonic Hall in Ukraine played host for workshops, rehearsals and performances infusing American jazz with classical music featuring violinist Howes and conducted by Droste.

When you think about diplomacy and the U.S. State Department, you probably don’t think about jazz singers or pop idols. Yet cultural, and specifically musical diplomacy, is not a new phenomenon – way back in the 1950s Louis Armstrong was described as America’s most effective ambassador. What American diplomats could not do, the New York Times said, Armstrong and his jazz music managed to do.

For half a century now, America's best diplomatic tool has been its music.  Embassies overseas still want American musicians to come for diplomatic reasons. But these days they're not asking for jazz — they're asking for hip-hop.

Sheikia Norris, known lyrically as “Purple Haze”,  was born and raised in the birthplace of Hip Hop itself—the Bronx, New York. Sheikia earned her Bachelor’s degree in Community Health Education from Johnson C. Smith University, and she has worked in health education and arts education for over eight years.  She was part of the Next Level, a crew of American hip-hop artists who performed at the American Center, Kolkata. She speaks to BE’s Abhijit Ganguly.

Ansley performed in Kolkata as a part of Next level programme. It is an initiative sponsored by the US Department of State’s Bureau of Educational and Cultural Affairs in association with the University of North Carolina’s Department of Music. She spoke to BE’s Abhijit Ganguly at the American Centre.

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