[W]e found that the ICRC tends to issue such statements only after a massacre has already taken place. For instance, when we studied the Bosnian civil war, we examined the timing of the use of force and the public diplomacy in the form of “naming and shaming” the disputants. The ICRC voiced its concerns 13 times, 11 times quite mildly. The ICRC reacts to international humanitarian law abuses. But its public condemnations do not reduce the carnage in the weeks that follow.