NAMIBIA must change its country brand, currently flawed with stereotypes, narrow perceptions and cliches, to a bold, multi-layered one which will allow it to compete on a global stage. "Namibia's brand can never be a brand like KFC or McDonald's," Gordon Cook of the National Brand Navigator for South African brand leadership school Vega said at the annual general meeting of Team Namibia on Wednesday.

Some players in the tourism industry are of the opinion that Namibia’s branding and slogan as a tourism destination are neither representative, nor are they very effective. “‘Endless Horizons’ – does it actually represent Namibia’s unique essence?” asked London-based Hidden Gem PR Director, Rinaani Musutua.

The Embassy of Spain officially launched the Spanish club "Que Pas" at the University of Namibia, last week. Que Pas is an initiative of Spanish students at the university and aims to promote the Spanish language while promoting the exchange of cultural experiences, solidarity, good learning relationships and good bilateral ties between Spain and Namibia.

...Several new programs were created to advance the transformational public diplomacy agenda in today's communications environment. In this connection, there is a Rapid Response Unit that monitors foreign broadcasts and blogs and produces a daily one-to-two page report..

The author correctly argues that AFRICOM, in undermining state sovereignty, will “alter the regional balance of power, and be divisive and destabilizing…It would undermine the unity and collective decision-making.” AFRICOM was to be located in Africa, General Ward probably plans to locate it in countries such as Botswana and Namibia with pro-western leadership.