A new book by Naomi Sakr, Transformations in Egyptian Journalism (I.B. Tauris, 2013), should be required reading for American public diplomacy specialists who want to engage Egyptians through the media. Bilingual Sakr, a media policy professor at the University of Westminster and director of its CAMRI Arab Media Centre, draws on new research and decades’ experience tracking Arab media trends to offer a readout on how Egyptian journalists and their employers have been struggling and coping yet also innovating since the 2011 revolution.