Tourism Australia Managing Director John O'Sullivan received the prospect positively that the show will boost Australia's tourism industry. "Our impossibly cute kangaroos, wallabies, koalas, wombats, echidnas, and quokkas already do a wonderful job of luring international travelers, but we're delighted to receive a bit of additional animal advocacy from Peppa Pig and her family," he added.

A new report from the Confederation of Danish Industry (DI) shows that Danish brands are virtually unknown outside of Denmark and that the problem will hamper the nation’s ability to attract the brightest young minds from abroad.

Everybody eats, which is what makes food a perfect choice to resolve conflicts and foster connections among nations. The concept is called "gastrodiplomacy," and South Korea is one of its strongest champions. [...] And even as the government supports its citizens in opening Korean restaurants around the world, it pays special attention to promoting that most ubiquitous of Korean foods: kimchi.