In the early 2000s, the Japanese government started to evaluate the value of the country’s popular culture industry following international successes in anime/manga [...] Realizing that its cultural influence expanded despite the economic setbacks of the Lost Decade (from 1991 to 2000), Japan sought to promote the idea of ‘Cool Japan’, an expression of its emergent status as a cultural superpower.

An upcoming game for Nintendo's handheld devices will let players enter a virtual world in which they make friends, flirt and can even get married and have kids.  But those romantic relationships can't be with characters of the same gender -- a fact a growing online movement hopes to change.