Like many Japanese compatriots of his age, Eiji Hattori, 66, turned to volunteer work in his hometown of Kani in Gifu Prefecture after retirement in 2009. But last month, the former drink factory manager jumped on a plane to South Korea, drawn by his newfound interest in an ancient Korean kingdom that was once close with Japan but now is little known beyond its borders.

Wal-Mart has announced that it is prepared to pay approximately $4.2 billion for Massmart Holdings. Massmart Holdings is a Johannesburg-headquartered chain of discount superstores with a grand total of 290 stores in 13 African countries under brand names such as Makro, Game, and Builders Warehouse. Massmart stores can be found as far away as Ghana and Nigeria and there are stores even in President Mugabe's Zimbabwe.

After participating in the 65th session of the U.N. General Assembly, RA Foreign Minister Edward Nalbandian arrived in Boston, MA. He visited the Armenian Heritage Park. Next year, a memorial to Armenian Genocide victims is to be completed there.

The John F. Kennedy School of Government at Harvard University has announced a $1 million gift from the Abu Dhabi Crown Prince Court. The gift will be used to launch a new graduate fellowship that will support emerging leaders from the United Arab Emirates (UAE) while advancing the mission of the School's Middle East Initiative, a nexus for convening policymakers and scholars on the region.

In an attempt to create awareness and goodwill that may help win orders, state-run Bharat Heavy Electricals Ltd (Bhel) is holding health camps in African countries such as Libya and Sudan among others to tap the growing demand for power generation equipment there.

Besides delivering expertise, think tanks are also expected to convey the government's viewpoint to audiences abroad. Experts have become an important part of China's public diplomacy, says the study. It points out that few people inside and outside China have realized the extent to which informal diplomacy and think tanks permeate the Chinese diplomatic structures.

This article is the second part of a two-part series based on our discussions and exchanges with Martin Roll, business and brand strategist... the second part focuses on National Branding and the role Koreans and expatriates can play in this process.