Let me begin by describing a scenario to you.

It’s Wednesday night in Costa Rica, about 8.30pm, and people in Costa Rica, as people do in most countries, are watching prime-time television. On this particular night, Costa Rica takes on their neighbors Venezuela in a soccer match and, due to the mass popularity of soccer in Costa Rica, it is drawing a large audience. Costa Rica scores, and after endless replays and analysis of a truly average goal, the action cuts to a "and here’s the reaction in China" sequence of pictures.