And the Gulf state of Qatar — an obscure patch of sand in 1971 — is emerging as an international sports giant with a relentless appetite for headline-grabbing events, including hosting an updated edition of table tennis-as-political icebreaker.

The French and Germans do more on public diplomacy in Asia. We do not have consulates across China and India and Indonesia, as we should have. We do not even have an embassy in Mongolia.

The Indian Embassy in Beijing has taken to China’s widely popular version of Twitter in a new public diplomacy campaign aimed at directly reaching out to young, middle-class Chinese, in an attempt to present an often overlooked “modern” image of India here in China.

In the slow-evolving world of diplomacy, it may be the biggest innovation since the wax seal: social media that lets Canadian diplomats go around the censors to speak directly to, and hear from, the citizens of the world’s rising superpower.