Pakistan's smallest religious minority, the Kalash […] fear their unique culture will not endure: Increasingly their youth are converting to Islam, prompting activists to campaign to preserve the traditions of this ancient, diminishing tribe. Their fight to get the Kalash on to UNESCO's Intangible Cultural Heritage List began in 2008, but eight years on remains mired in sluggish bureaucracy.

Advisor to Prime Minister on Foreign Affairs Sartaj Aziz Friday said in international relations, Pakistan needs to use the persuasive approach of ‘soft power’ to promote its image in the world community. [...] Aziz said instead of ‘hard power’ based on coercion, the soft power associated with culture and economy was more effective to attain the preferred results.

Aliya Harir was born in 1991 in Karachi, and grew up hating India. As a child, she’d often worry about India attacking Pakistan and ask her father where he’d take her in case an attack happened. But today, she is one of the founding members of the Catalyst, a non-governmental organization (NGO) working for peace. It is a part of the Aaghaz-e-Dosti (start of friendship) initiative, in association with Mission Bhartiyam group of India, to enhance people-to-people relations between India and Pakistan.

Seventeen-year-old Muslim student Usman Nawaz was nervous about coming to the United States. [...] Usman is a high-school student ambassador from Pakistan who arrived in Winona last August through a grant from the U.S. Bureau of Educational and Cultural Affairs youth exchange and study program. 

In an ongoing decades-long conflict between the two countries, the diplomacy of citizens has the potential to correct the negative image that has embedded in the minds and to change the thinking about each other through face to face interactions. 

For the first time Pakistan marked its National Day at the UN with a concert in the prestigious General Assembly hall on March 23. Organized by the Pakistan Mission to the UN in collaboration with Geo Television Network the even featured a concert by Ustad Rahat Fateh Ali Khan. The concert titled 'Sufi Night Music of Peace' aimed at spreading the message of international peace and harmony at the world stage.

Pakistan’s Ambassador to the UN, Dr Maleeha Lodhi said the concert is an effort to project Pakistan’s soft image and present the country’s rich culture. ‘Public diplomacy is the most effective way to win hearts and minds’ and this aims to do just that.

For the first time Pakistan will mark its National Day at the UN with a concert in the prestigious General Assembly hall on March 23. Organized by the Pakistan Mission to the UN, the concert will feature Ustad Rahat Fateh Ali Khan. The concert titled 'Sufi Night Music of Peace' is aimed at spreading the message of international peace and harmony at the world stage.