The year 2015 marks Ethiopia’s diplomatic success in the battle for hearts and minds. Public diplomacy has radiated the concept, agenda and vision of the Ethiopian Renaissance within the rubric of Pan-Africanism and African Renaissance. This is a fact to the point where Addis Abeba wants other countries to discern its desire for the realization of a co-prosperity agenda and restitution of a revitalized historical greatness.

Ethiopia's perception and analysis of challenges and opportunities in the Intergovernmental Authority on Development (IGAD) region have become increasingly dominant. Owing to the following four reasons, Ethiopia's pivotal role within the IGAD and to a limited extent in the AU will continue to grow.