pilgrimage

Dome buildings in the city of Medina by Konevi via pexels.com

Saudi Arabia's soft power strategy during the Hajj promotes a liberal image but comes with a catch.

With global oil prices flailing, Saudi Arabia is turning to another natural resource: billions of dollars gained from religious tourism as the kingdom hosts the annual hajj pilgrimage. “The money spent by pilgrims this year could be from 20 to 25 billion riyals (5.3 to 6.7 billion dollars),” said Maher Jamal, head of Makkah’s Chamber of Commerce and Industry - an estimated 70 percent increase from the previous year.

Saudi Arabia announced on Thursday that it is reopening its border with Qatar to allow Qataris to attend the hajj, despite a monthslong rift between Doha and four Arab countries led by Riyadh that prompted both sides to trade accusations of politicizing the pilgrimage.