Georgia has invented a new kind of public diplomacy - "cycle diplomacy." "The project goal: to discover a new Georgia for the Azerbaijani society, strengthen friendly ties, promote a healthy lifestyle, classical, folk and extreme sports, advertise companies, attract business partners, tourists in Georgia, etc. It is planned a reception by President Ilham Aliyev of Azerbaijan in Baku, meetings with the population in 26 large cities and regions," it was reported.

The public diplomacy and Diaspora affairs and the religious services portfolios have the greatest potential to shape the relationship between Israel and her Diaspora. Both of these jobs were demanded by Bennett, head of the Habayit Hayehudi party, home of the national religious the settlers.

My thesis today is that public diplomacy is critical in extending civilian-military power. It combines soft and hard power to make the kind of “smart power” that is necessary to succeed. Public diplomacy is inextricably linked to key U.S. foreign policy goals of preventing deadly conflict, managing conflict when it occurs, and building civil societies out of the ashes of conflict

The exchange was comprised of several activities testing their interoperable command, control and communications capabilities, including naval gunfire support procedures, helicopter deck landing procedures, vessel boarding, search and seizure techniques. “Engagements such as these are critical to our strong international partnerships,” said Lt. Cmdr. Morgan Roper, response department head at Coast Guard Sector Guam. “These activities allow us to learn the procedures and capabilities of our defense partners, and develop the plans which guide real-world responses.”

Nevertheless, Mr. Ecclestone's comment highlighted the fact that mega events and public office are double-edged swords. They potentially allow countries to showcase themselves, polish or improve a nation's international and a government's domestic image, serve as tools to enhance soft power and create commercial, economic and political opportunity.

Following the successful Joseph Calleja concert held last April, the Maltese Embassy in France will be organising 'Cine Malte: les possibilités d'une Ile' on 17 June. This event will be held at the beautiful 'Louxor - Palais de Cinéma', unique art déco hall, which has just recieved a major facelift by the City of Paris. This event will be among the very first to be organised at this location, which played an integral part in the Golden Age of Parisian cinema.

The mirror image of this issue is that traditionally, there has been too little emphasis from Beijing upon public diplomacy programmes to reach out to foreign publics directly. Rather than winning hearts and minds in this way, Beijing has tended to place emphasis, especially in Africa and the Middle East, on improving working relationships with strategically important governments through assistance programmes that may not always serve the interest of local people.

"Every bit of Internet search gives you new impulse. And, with a platform like Google, it allows one to look into every nook and corner of India," Khurshid said. Five short films made by upcoming filmmakers, and co-produced by noted director Anurag Kashyap and Viacom 18 was released on YouTube as part of the web-based campaign. Kashyap also hailed the India-themed public-private partnership that offers platforms to young and independent filmmakers, to reach out to their audience, which he said "wasn't possible before the Internet".