A celebration of the youth of India is how External Affairs Minister Salman Khurshid Monday evening described the showcasing of two years of 'India Is', the digital initiative platform of the ministry's public diplomacy division and its rich treasure trove of photographs and visuals on India.

Yoani Sanchez, the most famous Cuban blogger who advocates for the freedom of speech, is a distinct critic of the Castro’s administration. Although a recognizable figure around the globe, she has never been able to travel; yet, after twenty previous denials Sanchez was just granted permission to leave the island for the first time. Even though this fact itself constitutes a solid basis for assuming that a smaller part of Fidel’s legacy is disappearing silently, it is important to realize that a demure dissident ghost is present in each of Yoani’s actions.

Mr Blair's elite audience also watched a video message from Bill Gates, the billionaire philanthropist co-founder of Microsoft. Neither man appears to have been aware that the event, last November, was a "soft power" exercise approved at top levels in the PLA.

And in 2011, when the corrupt, lazy, violent Greek meme was at full throttle, a Greek-South African marketing strategist named Peter Economides sought to improve the nation's damaged self-esteem through a campaign called Yinetai, which means "It is possible."

“This centre would promote Trinidad and Tobago’s creative industries through cultural exchanges, training seminars and cultural exhibitions in China. The Centre could also feature highly in Trinidad and Tobago’s public diplomacy initiatives in Asia. During our discussions we also suggested that China and Trinidad and Tobago could co-host an annual Caribbean Music Festival in Beijing, which could become a signature event for promoting Asian/Caribbean Cultural Exchanges.”

In a 2008 report titled Repack­aging Confucius: PRC Public Policy and the Rise of Soft Power, by the Institute for Security and Development Policy in Stock­holm the C.I. was described as “an image management project, the purpose of which is to promote the greatness of Chinese culture while at the same time counterattacking public opinion which maintains the presence of a ‘China threat’ in the international community.”

Before one can attempt an exercise in branding, one has to understand what it is, how it originated and what core principles are at work to ensure success. Once this has been established, we will see how these principles can transform the Bangladeshi economy.