Still, in the unquantifiable world of soft power, hosting an Olympic games is a big deal. Some 100 presidents, princes and other national leaders will flit by London at some point during the games, along with up to 40,000 journalists.

Last month, the U.S. propaganda industry dodged a bullet. In a naked bid to expose the American public to American diplomacy, two Congressmen—Adam Smith (D-Wash.) and Mac Thornberry (R-Texas)—added an amendment to the House’s version of the 2013 National Defense Authorization Act to end a longtime ban on the domestic dissemination of public diplomacy information prepared by the State Department and the Broadcasting Board of Governors.

The U.S. State Department joined ESPN’s women’s unit in creating a mentoring program that links emerging international female sports leaders and American women in the same fields.

A copy of ‘The Complete Works of Shakespeare’ with a favourite passage from ‘Julius Caesar’ that Nelson Mandela inscribed with his signature will be displayed at the British Museum next month. The book is in fact a a copy of The Complete Works of Shakespeare that former Robben Island prisoner Sonny Venkatrathnam kept in his cell. Venkatrathnam disguised its cover with Diwali cards to prevent its seizure by prison authorities. He eventually passed it to 33 of his friends and fellow South African political prisoners, asking them to sign a passage that meant a lot to them.

Three years ago—back when I was still a carefree cyberutopian—I wrote a short essay on “high-tech diplomacy” for Newsweek. That essay—by far the glibbest text I've ever written—chided American diplomats for not exploiting the immense digital soft power that a company like Amazon had to offer.

This United Nations Rio+20 Earth Summit happening now is a reminder of how little has been achieved since 1992, the last time diplomats gathered there to focus on global environmental perils. The final segment of the Rio+20 meeting opened yesterday with no coherent agenda and is likely to close tomorrow with few practical outcomes.

As a nation, we invest in and deploy SEAL teams to do very specialized, very difficult counterterrorism work. We need to adopt the same approach to the people we ask to carry out very specialized and very difficult PD functions.

As America’s relationship with Pakistan has unraveled over the past 18 months, an important debate has been going on within the U.S. Embassy in Islamabad over the proper scope of CIA covert actions and their effect on diplomatic interests.