For all its efforts to enhance the soft power, China has had a limited return on its investment. The development of soft power need not be a zero sum game. All countries can gain from finding attraction in one anothers’ cultures. But for China to succeed, it will need to unleash the talents of its civil society. Unfortunately, that does not seem about to happen soon.

Israel has changed its attitude toward the Diaspora and is more interested in a relationship of equals than it was before. Speaking at the Women’s International Zionist Organization’s Enlarged General Meeting, the Public Diplomacy and Diaspora Affairs Minister boasted that the government not only accepts donations from Jews living abroad but also invests in them.

The use of cultural diplomacy in addressing global risks remains largely underutilized. In many ways, the application of cultural diplomacy practices can complement the other, more traditional ways of increasing security (military measures or increased access to intelligence), by means of exposing and challenging destructive ideologies.

An online film festival titled "Weeks of Chinese Cinema" was launched in St Kliment Ohridski university on Monday. According to the Chinese Ambassador to Bulgaria, the goal of the project was to use cinema and the internet to open a window to Chinese culture and create a better understanding of contemporary China.

The new Washington operation will be a hub of CCTV's global news-gathering operations to compete with international broadcasters such as CNN, the BBC and al-Jazeera. To use news reporting and cultural programming, China aims to advance its “soft power,” or cultural influence, making it commensurate with the nation’s growing economic might.

Russian speakers/readers of the language might be struck by the number of negative comments to the Ambassador's YouTube performance, which suggests that Russian anti-Americanism is indeed a factor to consider in the two countries' relations -- and that, on a more mundane level, Russians use the Internet as a way of "letting off steam."

The centre’s work to show Russia as it is in real life will bring forward an era of unfettered humanitarian cooperation between my country and the United States. This work will be promoting public diplomacy, in which ordinary people on the two sides build Russian-American ties. There will be exchanges and Russian language courses for beginners and teachers.

Thus, one should not be very optimistic about the US ability to create effective linkages with the nascent civilian governments of the region, not even Turkey's. It is “INT'L 101” level knowledge that the main US weakness is public diplomacy.