Australia is the only country known to put such public diplomacy services out to tender. An independent panel of senior public servants charged to judge the two bids had recommended the contract go to Sky News, only for the government to make a late intervention in the tender process.

American foreign policy must reorient itself to the soft power of exporting American values and know-how so the Sotomayors, Brins, Omidyars and Zakarias in Puerto Rico, Russia, Iran and India can find success at home.

Most Americans identify China as the country most likely to challenge the United States globally... U.S. lawmakers are finally waking up to the challenge, which is not only military and economic but extends to the spheres of information and public diplomacy.

Information and Diaspora Minister Yuli Edelstein arrived in New York City on Thursday, where he held a public diplomacy campaign with both Jewish and non-Jewish communities around the city. Miller said that the discussions are aimed “to show that Israel is interested in dialogue,..

Iran's President, Mahmoud Ahmadinejad has criticized the structure of the United Nations...I think this speech is a public diplomacy measure and...for the most part they will have an influence among their audience that they are directed at.

The Prime Minister said the international community needed to use a combination of military action or "hard power" and "soft power" like diplomacy and financial aid. He argued that the people of the Arab world had made clear their aspirations for greater freedom...

With the emergence of a Chinese middle class, and the increasing liberalisation of public expression in various parts of South East Asia, we find ourselves entering into an era of what could, and should, be increasing cultural exchange with our immediate neighbourhood.