The Indian Embassy has taken to Sina Weibo, the popular Twitter-like microblogging service from China, in an attempt to portray India’s modern image and promote Indian culture and tourism to Chinese youngsters. Since Sina Weibo boasts a hundred million users...it provides a perfect platform for the Indian embassy to remove the earlier misconceptions and present a modern image of India.

It remains to be seen how Europe will solve the many questions posed by continuing migratory flows...But if it wants to keep its “soft power” and “transformational value” as part of efforts to effect change in its neighbourhood, any policy will have to be in line with the EU’s much trumpeted core values and principles.

Adaji said the National Troupe has at various times engaged in cultural diplomacy by collaborating with international cultural groups such as when they recently hosted a performance by an Israeli troupe. He told the minister that the troupe has received four invitations from the Republic of Congo, Egypt, Brazil and Germany to represent Nigeria.

The two cities reached an agreement for arts and cultural cooperation and exchange in December 2009. Last May, Seoul invited a team of Cia-Cia traditional performers to a local festival. It is considering hosting Cia-Cia teachers for language training in South Korea.

Earlier this year, MTN was ranked as the only African brand in the BrandFinance Global 500 list... During the 2nd quarter of this year, MTN was recognised as the most socially responsible brand in the country... In the first half of 2011, the MTN brand has been rated as the country’s most valuable brand, according to a league table of both African and South African brands compiled by Brandirectory.

The Indian Embassy in Beijing has taken to China’s widely popular version of Twitter in a new public diplomacy campaign aimed at directly reaching out to young, middle-class Chinese, in an attempt to present an often overlooked “modern” image of India here in China.

Oman is to host the internationally-acclaimed American Ballet Troupe, one of its kind and for the first time in the national history...The troupe will travel to the Sultanate in October for as many as three stunning performances by its much sought-after artistes on the sidelines of the grand opening of the Royal Opera House,

Movies can reflect a nation’s culture and showcase its soft power. For the past few years, Taiwanese movies have been making a splash at international film festivals and have helped introduce Taiwan’s many movie talents to the world.