Last year the Superbowl had an estimated audience of 111.5 million viewers. But world over there is an audience for sport, just different sports. This post we’re going to look at the biggest sporting events in the world, at least by television audience size.  One, because it’s fun. And two, because public diplomacy is always in search of audiences, and these sporting events are unquestionably some of the biggest.  

Pointing out that PM Modi has put soft power or public diplomacy to optimal use, Dasgupta said that instances of this are evident from Modi's visit to the US and Australia, when he reached out to the Indian diaspora there by showing the international community the popularity he enjoys among them. 

U.S. President Barack Obama will appear in public at an event attended by the Dalai Lama in Washington in the coming week, the White House said Friday, a move sure to anger Beijing.

Japan’s latest hostage crisis has exposed shortcomings in Japan’s public diplomacy and raises questions about the advice Prime Minister Shinzo Abe received in publicly announcing $200 million in humanitarian aid to help those displaced by conflict with the Islamic State group.

Japan is stepping up a campaign to promote a “correct understanding” of its wartime past, in a move that may anger China and South Korea ahead of the 70th anniversary of the end of World War II in August.