Consider the issues that most threaten humanity's common future: global terrorism, climate change, overpopulation, and the political and social unrest caused by economic disparity. These problems transcend national boundaries and beg for international solutions. Yet political leaders have generally been unwilling or unable to find solutions.

The Kingdom of Swaziland is currently being let down by non- existence of an effective communication strategy and information dissemination machinery. In the majority of cases, the propaganda being sold by subversive local elements in collaboration with their international and regional sympathisers can be easily countered by a factual based public diplomacy strategy.