Pew’s argument suffers from an implicit fallacy, not unusual in public diplomacy discourse. The primary purpose of humanitarian relief is not public diplomacy...We have a tendency to measure the international popularity rating of many U.S. government activities that may influence foreign publics, whereas their real purpose is something entirely different.

A new study by the Pew Global Attitudes Project poses the question: Does humanitarian relief improve America’s image. The answer is “not much,” or “not as much as one might hope.” While this may seem unfair, given that the United States spends some $4 billion annually on humanitarian relief, it is perhaps not surprising.

Nearly a year ago, as Japan struggled with the devastation wrought by the March 11, 2011 earthquake and tsunami, the United States military launched “Operation Tomodachi,” a major humanitarian aid mission, to help the Japanese government respond to the crisis.

This year's Oscar for the best foreign film went to Iran, a country which is grappling with a tense international environment because of its nuclear program. One debate, always important to Iranians, is about the contribution of such movies to the Iranian image.

This year's Oscar for the best foreign film went to Iran, a country which is grappling with a tense international environment because of its nuclear program. Despite its small budget, A Separation has come to generate a considerable amount of discussion both inside Iran and abroad. One debate, always important to Iranians, is about the contribution of such movies to the Iranian image.

When Muslims around the world turn on the television, open the newspaper, or check out their favorite websites, they are more likely to see injustice, intolerance, and indignity coming from America the (Not Always So) Beautiful. Muslims can get outraged over the picture of Syed Wali Shah, a seven-year-old victim of a U.S. drone strike in Pakistan.

“There will be increasingly capable opposition forces. They will — from somewhere, somehow — find the means to defend themselves as well as begin offensive measures. And the pressure will build on countries like Russia and China because world opinion is not going to stand idly by.”