It might not be necessary for tourism campaigns to be understood or liked by the locals, said Rhonda S. Zaharna, an associate professor at American University's School of Communications. "But the one thing that I found was that great campaigns usually enjoy strong, positive, internal resonance. That's when you know you've hit the nail on the head and you've got that defining campaign."

One such tool that has been underappreciated by Israel up till now is the need for a smart and cohesive global communications strategy... Winning the war on information requires reaching the minds of people all across the globe, and not just in America.

As Kenya takes a step in a positive direction, its trajectory from violence and complete institutional breakdown to slow but constructive change should be an opportunity for the international community and United States to evaluate the potential and limitations of preventive diplomacy as a concrete foreign policy tool.

It was in the book of Exodus, in the King James Version of the Bible, that Moses first called himself a “stranger in a strange land.” From then on up through Robert A. Heinlein’s 1961 novel of the same phrase, the “stranger in a strange land” genre has been (and remains) a staple of song, film, and literature. It seems that a sense of cultural disconnect has long plagued – and fascinated – humankind.

In addition to the enjoyable festival experience for the students, the organizers have set additional goals – branding Israel as an attractive tourism destination for students, improving Israel’s image among this target group and facilitating multi-cultural encounters for students from Israel and European countries.

Anti-Americanism, just like pro-Americanism, is a worldwide trend. Just as every government has policies to deal with globalization, environmentalism, immigration and an aging population, governments also need to prepare for anti-Americanism.

Newt Gingrich, his doctorate notwithstanding, has offered us an illogical and ahistorical context to the ugly dispute about building an Islamic cultural center and mosque near Manhattan's Ground Zero

Marketing cannot be limited to individuals or enterprises. Pakistan is in dire need of a new image and nation branding can help build it. When Pakistan was conveniently paired with Afghanistan to form the so-called ‘Af-Pak’ region, world over people were made to think that both countries stand in the same line when it comes to infrastructure and economy.