Saudi Arabia and Qatar have reportedly plugged billions of dollars in arms over the course of the Syrian conflict, emerging as the main foreign powers bankrolling the revolt. But amid the West’s hesitation this week over launching a military strike to punish Syria’s President Bashar al-Assad, indicators suggest the Gulf states have been shooting blanks. Analysts now believe a portion of Gulf finances could have been better spent on a global anti-Assad/ pro-intervention public relations (PR) campaign.

Saudi Arabia and Qatar fell out because they supported conflicting interests primarily in Egypt. Elsewhere too - Turkey, Jordan, Syria, Gaza (Hamas). But their coming together in any case was for limited tactical reasons: to stall the Arab Spring. The big asset the Qataris brought to the union, hurriedly put together, was the incomparable credibility of their TV channel, Al Jazeera. Qatar launched Al Jazeera, initially only in Arabic. Later, superior retirees from the BBC like Sir David Frost were enlisted to launch its English service.

New York Times media reporter Brian Stelter uploaded this video showing the final minute of Current TV and the first five minutes of Al Jazeera America, which began broadcasting at 3 p.m. Eastern time on Tuesday. It’s mostly a promotional video, which hits repeatedly on two main themes: a heavy subtext of Americanness (it refers to the United States as “home”) and the not-so-subtle implication that other American TV news networks lack seriousness.

Al Jazeera now runs three television channels, including the newly-launched Al Jazeera America. The station is based in Qatar. But the kind of journalism Al Jazeera does is still a pipe-dream in that country. Northwestern University in Qatar journalism student Yara Darwish said of her countrymen, including her parents, “they actually have no clue of what journalism is. The culture in Qatar hasn’t allowed them to accept the idea of journalism. We are not a society that shares everything, that shares the news; we are a very private society.

At some point, the post-revolutionary Arab states will emerge from the self-destructive madness that has them so tightly in its grip. While Egypt, Syria, Libya, and Tunisia deal with varying degrees of instability, the future should be kept in sight. The key to an improved future in the region is less political than it is economic. Democracy is a worthy goal, but it will be reached only slowly. The shriveled economies of many Arab states (they are not all oil-rich) were the most significant factors behind the uprisings of 2011.

Al-Jazeera and America, two name brands often at odds since 9/11, were wed as one on Tuesday (Aug. 20) when the Qatar-based media network began broadcasting its U.S. news channel Al-Jazeera America from New York. This is not the first time Al-Jazeera has tried to find a home on American TV. Al-Jazeera English debuted with an international focus in 2006 but was never picked up in major media markets outside the Northeast.

You have to give Al Jazeera America major points for chutzpah. In the face of fears that its parent company is essentially anti-America, it launched its new network with a tear-down of the American television news media. Its Tuesday premiere on the network formally known as Current TV opened with an hour dedicated to Al Jazeera America's mission statement: Offer an intelligent, unbiased, wide-reaching alternative to the broken and pitted mess that is currently in place.

Neither Al Jazeera English nor the Arabic network have a full-time ombudsperson, such as the CBC’s standards editor or the New York Times’s public editor Margaret Sullivan. For its part, Al Jazeera America has made copious public announcements about glitzy hires but has hired no full-time audience advocate. Al Jazeera America needn’t feel sheepish; Fox and MSNBC have no ombuds listed among their editorial staffs, and neither responded to calls and emails as of this writing.