Denmark was named the world's happiest country in the 2013 World Happiness Report, and Noma, the 45-seat restaurant in the capital city of Copenhagen, was crowned number one on the annual "World's 50 Best Restaurants" list in 2010, 2011 and 2012. But, the Danish people will be hesitant to tell you of such achievements given their Law of Jante, a Scandinavian mentality that essentially promotes the principle that one person is no better than anyone else.