reputation
Today France and the United States are engaged on the same side of a political conflict with Tehran, but contrary to historic perception of both countries, it is the U.S. that has proven quickest to surrender the cause. France has earned the reputation for steadfastness and the toughest stance of all six powers sitting across the table from the Iran mullahs.
New Zealand has dropped a place in an international country brand strength report, but academics say the country’s international reputation is still strong. A country’s brand strength is determined by its performance in goods & services, tourism, talent and investment.
The current UNO publication, Numero 17, La Nueva Diplomacia, features articles focusing on new diplomacy and international relations, and includes a piece by CPD Director, Jay Wang titled Nation Branding Revisited. Other articles cover topics ranging from Soft Power and Digital Diplomacy to Economic Diplomacy and the role of non-state actors in diplomatic relations.
I’m sitting in a café in Jerusalem’s posh German Colony, an area of town reminiscent of Boston’s Newbury Street, on a lovely, if a touch excessively warm, summer Friday morning. As I’ve been here for a month doing archival research for my next book, Cast a Giant Shadow: Israel’s Image-Making efforts in America 1948-78, I’m thinking a lot about nation branding. But at the moment, I’m thinking less about Israel’s image and “brand” in the U.S. than I am about Palestine’s.
CPD Blogger Neal Rosendorf shares his thoughts on 'Brand Palestine.'
The world’s most highly regarded countries continue to lead in global image, but the troubled world economy has also left its mark, with two-thirds of measured nations suffering declines in their reputation over the past year. These are among the results from the 2012 Anholt-GfK Roper Nation Brands IndexSM (NBI), an annual global survey from GfK Public Affairs & Corporate Communications.
In my opinion, Russia is relatively on a par with its major geopolitical rivals, as far as "hard power" is concerned: we have the military, resources and economic power. As for "soft power", unfortunately, I believe this parity has been significantly impaired. Sadly, Russia’s reputation and image in the world is much worse than the real situation in the country.
...the Government’s ambition is nothing less than enhancing Britain’s reputation across the globe. The goal of its innovative cross-departmental GREAT campaign, of which the Olympics is the high point to date, is to refresh the brand of the home nations as amongst the top places in the world to visit, live, work, study and do business...