Carrie Tucker, chief executive of Rodeo China, who has been doing business in China since the 1980s, and is co-founder of Less is Forever More Inc, had said the rodeo exemplified the culture of the American West and the founding history of the US. Tucker added rodeos were still a celebrated part of rural life in the US, but welfare groups here contended it was an outmoded and cruel sport.

The show is the brainchild of American rodeo promoter Richard Tucker and is considered an important component of the China-U.S. cultural exchange program for 2011. It is being jointly hosted by the Chinese People's Association for Friendship with Foreign Countries, China International Friendship Cities Association, the National Stadium, and... Less is Forever More.