The ROC government has long faced an array of seemingly insurmountable obstacles as it goes about its business in a world increasingly shaped by the forces of globalization. But these have been largely overcome through the use of soft power, which can be defined as a country’s ability to influence events through persuasion and attraction as opposed to military of financial coercion.

It’s quite difficult, to be honest, for the government to do that [control] because many of these soft power tools are not things that we have direct control over. Even if we did try to influence them, that would be — to use the English phrase — the kiss of death, because the fact that the government was doing it would actually detract from the effectiveness of those soft power tools.

Monarchy and tourism experts alike say no marketing budget could buy the boost Canada will get from hosting the Duke and Duchess of Cambridge on their first tour abroad since their April 29 wedding captivated the world.