All Coca-Cola wanted to do was to wish consumers a happy new year, but instead it ended up stirring anger in [...] Russia and Ukraine, over [...] Crimea […] In a new year’s message on VK, the most popular Russian social media network, Coca-Cola published a map of Russia that did not include Crimea. Faced with barrage of criticism [...], it published the map again on Tuesday [...] including Crimea, and apologized.

China has been the kingdom’s largest customer as well as a provider of sophisticated weapons, including surface-to-surface missiles. But China also has lost patience with the monarchy’s support for Wahhabi Islamists in China and bordering countries. [...] More pertinent than public diplomacy, though, is where China is buying its oil.

2015 has been a productive year not only for China, but for its partners all over the world. The world's second largest economy reached out farther and wider, through initiatives such as the "Belt and Road" and the "AIIB". And President Xi Jinping led the way.

When Prime Minister Narendra Modi was welcomed at the Russian Exhibition Centre ahead of his address at the Friends of India conclave with Sanskrit shlokas by a local singer on Thursday, it signalled that the two sides were keen to push soft diplomacy. 

Public broadcaster Prasar Bharati and top Russian pay-tv programmer Digital Television Russia (DTR) have inked a pact for joint production and exchange of TV programs and related services. [...] This alliance will focus on high-quality production, marketing and distribution of content related to art, culture, trade & science, research and technology among others, it said.

Russia and China in particular have been making efforts to develop their global media reach in recent years, frequently with investments in English-language media, but this is a new step; the BRICS as a group now see the promotion of their perspectives as a crucial element of their public diplomacy and development of soft power — and they see it as a joint venture.

Witnessing the ninth-largest country in the world (Kazakhstan) do battle with a satirical character (Borat), I decided it was important enough to start writing about from an academic perspective. [...] Kazakhstan continues to reap the benefits of the free press it received as part of Baron Cohen’s innovative marketing campaign for the [2006 Borat] film, though the Borat connections still stings a bit.